Experience Design

Designed and transformed an OTT discovery platform for a leading entertainment startup

Frenzi case study

the client

India’s Fastest Growing Streaming Social Network

The client is a product-based startup which is a discovery based social network platform that helps user discover content across platforms, rewards them for their interactions and celebrates the best of cinema.

the problem

How might we transform an OTT platform into a community led platform?

What Users have to Say:

  • The users do not find the search on the app optimum, they feel that ‘search tab doesn’t give answers unless you type everything’
  • Users find it difficult to make friends on this platform
  • The Frenzi users feel that the process of how to earn points is not mentioned on the application.
  • Some users also stated that ‘Cannot play games on Frenzi’
  • Frenzi users also stated that the app becomes so slow sometimes and It’s not data friendly.

our approach

We Followed a Double Diamond Approach

Double Diamond Approach

our solution

A community led platform that focuses on Discovery, Discussions and Deals.

Product Transformation Cycle

a look at our work

Designed and transformed an OTT discovery platform for a leading entertainment startup, Worxwide Consulting
UI process for Frenzi
UI Improvements for Frenzi
Easy sign up For Frenzi

the outcome

We were able to achieve these outcomes after following our approach.

Designed and transformed an OTT discovery platform for a leading entertainment startup, Worxwide Consulting

Ease of use

The redesigned update allows for a very accessible bunch of data, so user has maximum usability.

Designed and transformed an OTT discovery platform for a leading entertainment startup, Worxwide Consulting

Increased Engagement

With the intuitive design and enhanced aesthetics, users are spending 32% more time on the app.

Designed and transformed an OTT discovery platform for a leading entertainment startup, Worxwide Consulting

Increase retention

With the intuitive design and data flow, users find it easy to consume information increase retention rate by 30% on the application.

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