Custom Proposal

A large healthcare firm wanted to pitch a million dollar deal differently.

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

the client

A mid-size firm into B2B IT services for the government and enterprises.

The client deals into healthcare services and products, having branches across the United States. The client has a 4 member presales team who used to write and manage proposals, however, they did not have a dedicated design team or a video production  team.

the problem

A multi-million dollar proposal had to be presented in a unique way.

A large competitive RFP was being responded to a multi  national firm in the US. Since it was a 100 pager proposal, it  was getting difficult to make it more readable and  presentable.

The senior executives wanted to articulate the  value proposition and key sales messages in a unique way  that stands-out. The fear of losing key differentiators and  messages in the long proposal led to the idea of a video  proposal in addition to a detailed pdf proposal.

our solution

An explainer video in a human way.

  • Script Writing – Interviewed senior executives to understand the key solution and sales messages. Engaged business analyst and tech writers to write a concise story that articulates the proposal in summary.
  • Storyboarding – Design team storyboard the proposal into different sections of the proposal so that end client can navigate across sections like scope, pricing, schedule etc. A time-based menu button was provided for easy navigation of video section.
  • Video Production – After review and approval of content, we developed an explainer video that articulates the proposal sections in a human way.

a look at our work

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

Live Interview (Video not available publicly due to confidentiality)

the outcome

We were able to achieve these outcomes after following our approach.

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

Interactive proposal wowed the end client
with its presentation and content structure

1

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

End client was able to grab key messages
in less than 5 minutes

2

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

Solution explained than reading made it
more compelling and understandable

3

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

Higher gains

Interactive proposal wowed the end client with its presentation and content structure

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

More engagement

End client was able to grab key messages in less than 5 minutes

A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

Higher retention

Solution explained than reading made it more compelling and understandable

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A large healthcare firm wanted to pitch a million dollar deal differently., Worxwide Consulting

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