One fine summer morning Tom’s eyes were fixed on his computer screen. It read “Unfortunately, your proposal did not get selected.” Indeed, a painful moment for a business who understand the cost of a lost bid. Many bids fail and get rejected by clients, which can be discouraging for many writers. This is a challenge...

Read More

What is User Experience (UX)? ISO 9241-210 describes the ergonomics of human-system interaction. It defines user experience (UX) as an individual’s perceptions and responses resulting from using or the anticipated use of a service, system, or product. Why improve User Experience? Website is part of your Brand Identity in the digital space. It is your...

Read More

An effective proactive proposal is neatly packed by the sales team with the support of proposal’s team experience and skillset. The combined effort aims at driving competitive advantage for organizations that invest in proactive proposals. A decade ago, Businesses focused on conventional tender processes and RFP. The time has changed as now businesses are involved...

Read More

Pipeline is very important for every business. Read the blog to know top 5 digital marketing practices to follow to fuel your sales...

Read More

“I Keep Six Honest Serving Men …Who taught me all I knowTheir names are Who, What,Why, Where, How, and When.” These six honest questions will allow your proposal to move from Compliant to Compelling proposal. If you have just started bidding for business service contracting, it can be an overwhelming process as bidding proposals are...

Read More

Digitization is evolving with the time user is spending in digital/virtual world. Now it is not restricted to limited tech companies working in the digital niche. Digital innovation as a process of evolution is touching every industry throughout the world irrespective of its niche. Digital innovation post-COVID-19 era has forced leaders and tech giants around...

Read More

Write for the average reader A plain English document uses words economically and at a level the audience can understand. Its sentence structure is tight. Its tone is welcoming and direct. Its design is visually appealing. A plain English document is easy to read and looks like it’s meant to be read. Book a meeting with...

Read More

With all the relevant details, a well-prepared and well-customized proposal can woo a client and help the company attain the project. A proposal is the first step in attracting the attention of a client. Therefore, a proposal often serves as a marketing tool. The company must utilize the opportunity to articulate its services in the...

Read More

From textiles to architectural drawings to digital devices, every product is created with a function—and a user— in mind. Around mid-twentieth century, designers began considering “human factors” (also called ergonomics) to products, services, and interfaces to address human users’ needs. It has led to the evolution of designing theories and shift in designer’s point of...

Read More

Marketing as a business philosophy has evolved its course by building business empires while taking advantage of innovation in design and technology. Ancient civilizations back in Pompeii, Egypt, and Arabian cultures had advertisers because humans always felt the need to promote their goods and services to people that needed them. But in the last 15...

Read More