Focuses on understanding user behaviors, needs, and motivations through observations, task analysis, and other feedbacks.
A user interface is essentially the features of a device or an application that allow a user to interact with it smoothly and intuitively.
It is the approach for a digital product which ensures that the UX vision is aligned by focusing on solving the right problems for target users.
It typically consists of evaluating a product by testing it with your target users and optimizing it.
Making finance more accessible and easy-to-use for all type of end users.
Focusing on building the learning ecosystem that supports the new cutting edge technology.
Giving power to the consumers by designing user led platforms.
Enhancing enterprise solutions for the modern workplace.
It’s humans’ unique approach that differentiates experiences. We follow Design Thinking
to conclude problems, and an agile approach tooling those problems.
Seasoned UX professionals with design thinking expertise
Business acumen and industry knowledge across Education, Finance, Health and Technology domains
Lean and Agile approach in product design to optimize cost and faster delivery
Experience in designing and managing large enterprise products
What is User Experience (UX)? ISO 9241-210 describes the ergonomics of human-system interaction. It defines user experience (UX) as an individual’s perceptions and responses resulting from using or the anticipated use of a service, system, or product. Why improve User Experience? Website is part of your Brand Identity in the digital space. It is your...Read More
From textiles to architectural drawings to digital devices, every product is created with a function—and a user— in mind. Around mid-twentieth century, designers began considering “human factors” (also called ergonomics) to products, services, and interfaces to address human users’ needs. It has led to the evolution of designing theories and shift in designer’s point of...Read More
Once the problem is framed, designers think of creative ways to tackle the problem. They must spur as many ideas as possible. Design thinkers put enough stress that we must not ignore ideas that seem obvious or easy during this phase. Any idea can lead to a brilliant concept. So, they must make sure to look into each and every idea with a fresh mindset. To finalize this stage, shortlist the best and leave the rest....Read More